Word: magic
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Dates: during 1970-1979
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...doctors will talk about how they work their magic. Abe Burrows, who won a Pulitzer Prize for How to Succeed in Business Without Really Trying, is writing a book about his own 18 productions, but has less to say about What Makes Sammy Run ? and other hits he doctored. "It's like a plastic surgeon who sees a beautiful girl walking down the street," says Burrows. "He doesn't point to her and say, 'You should have seen her before I worked on her.'" If a show is a smash, the original team generally gets...
...house, get away from the urban centers, and people are going to get away one way or another." Many Americans, he asserts, think of their car as "a second home-a castle." Sociologist Wayne Youngquist of Marquette University agrees: "The car is America's magic carpet, and it gives people freedom and autonomy-it's their little box where they have control over their environment. There is tremendous resistance to anything that threatens...
...Magic is back again, and in full force. Laetrile cures cancer, acupuncture is useful for deafness and low-back pain, vitamins are good for anything, and meditation, yoga, dancing, biofeedback, and shouting one another down in crowded rooms over weekends are specifics for the human condition. Running, a good thing to be doing for its own sake, has acquired the medicinal value formerly attributed to rare herbs from Indonesia...
...demands for higher earnings will undoubtedly grow during the fall season unless ratings are on the upswing. By then, Fred Silverman, 41, NBC's $1 million-a-year president, will have had ample opportunity to work his programming magic, if he has any left. For Silverman, who made his reputation at CBS and ABC, the task is formidable. Past NBC programmers failed to foresee the impact that the post-World War II baby boom would have on the industry. When the network belatedly went after the youth market in 1974, it managed to alienate a goodly portion...
...Silverman's magic finally fails him, the mourning in television land will be decidedly restrained. "This is the most unforgiving medium in the history of Western man," says another former NBC vice president. "It makes its own heroes, and then if they don't keep delivering, it murders them...