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...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

Gilbert Splett, MADISON...

Author: /time Magazine | Title: Inbox | 11/30/2009 | See Source »

...student University of Wisconsin system have adopted tuition hikes of 5.5% for the past three years. UW System President Kevin P. Reilly says the "modest and predictable" increases have allowed the university to avoid curbing enrollment or cutting programs even as class sizes increase. UW-Madison's tuition still ranks as one of the lowest...

Author: /time Magazine | Title: Tuition Hikes: Protests in California and Elsewhere | 11/21/2009 | See Source »

...commercial breaks featured trivia questions and a costume contest, and the drink menu included Sterling Cooper Cocktails, Betty’s Bubbles, and Madison Avenues...

Author: By SOFIE C. BROOKS, CONTRIBUTING WRITER | Title: Businesses Celebrate Mad Men With Specials | 11/9/2009 | See Source »

...first time a Cardinal had directly and publicly challenged the Burke position. O'Malley's statement was followed by another from Bishop Robert Morlino of Madison, Wis., who lamented that "the death of Senator Kennedy has called forth at least an apparent rejection of mercy on the part of not a few Catholics." It was inevitable that Burke would emerge to fire back. At a Sept. 18 dinner in Washington sponsored by the conservative media outlet Inside Catholic, Burke declared that "neither Holy Communion nor funeral rites should be administered to [pro-choice] politicians." The audience gave Burke a prolonged...

Author: /time Magazine | Title: Priests Spar Over What It Means to Be Catholic | 11/8/2009 | See Source »

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