Word: madison
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Dates: during 1960-1969
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WHEN Robert Downey was working as the "house freak" in a Madison Avenue ad agency a few years ago, an expert was paid $28,000 to come and tell the agency how to sell a particular beer. When the big day arrived, this motivational research guy came before the board and said just three words: "Beer is cock." He then collected his stash and went home-and the agency, after pondering these words of wisdom, came up with a campaign about the beer "with the five-minute head...
...social scientist I believe passionately in what Deutsch said, that we have "a common commitment that the truth will not be immoral." It may be that the truth is nonmoral, that the same techniques usable by Madison Avenue to sell highway deaths may be used by the Panthers to sell political awareness. But one has to have a little faith in the radical studentry of this country, whose drive to sniff out inconvenient facts from a mass of inertial archives is legendary and often very embarrassing to authority. The Cambridge Project is not at all restricted...
Robert Downey is a filmmaker. He wrote and directed Putney Swope, a film which shows us how a cabal of black militants function in a Madison Avenue advertising agency. When this review is published, I will send it to the office where everyone who reviews Putney Swope sends their reviews. That office is on Madison Avenue...
...system is Madison Avenue. Other systems are: Disneyland, the government asking people "How are you?." a dog show the revolution, the English language, going to a doctor...
...could argue that American English is under siege from linguistic falsehood, but euphemisms today have the nagging persistence of a headache. Despite the increasing use of nudity and sexual innuendo in advertising, Madison Avenue is still the great exponent of talking to "the average person of good upbringing"-as one TV executive has euphemistically described the ordinary American-in ways that won't offend him. Although this is like fooling half the people none of the time, it has produced a handsome bouquet of roses by other names. Thus there is "facial-quality tissue" that is not intended...