Word: madden
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...least, the campaign will stick to the messages they turned to after their defeat in Iowa: competence and change, no longer his conservative credentials. "The governor's experience as a solution-oriented guy, a turnaround CEO, is a particularly good fit in Michigan," says his national spokesman, Kevin Madden. "We can win there with a focus on the economy and showing the governor is someone who can lead on job creation and the global economy." Alex Castellanos, a senior strategist for the campaign, painted their seven-point loss - two points better than their finish in Iowa - as the campaign...
...Hillary Clinton's surprising win tonight may cause Romney to switch, again, to framing his candidacy as an anti-Hillary one. He can even keep his "Europe of old" line: Early on, his strategists contemplated bumper stickers reading "Hillary=France." Says Madden: "We're going to continue to draw contrasts with the Democrat front-runner, whether it's Hillary or Obama...
...this strategy to work, the Romney campaign has to moderate its public statements about McCain, whom they've tried to paint as a dangerous threat to "true" conservative values. They can't get bogged down in the mudpit they created. Kevin Madden, Romney's national spokesman, spoke of McCain last night with uncharacteristic generosity, lauding his independent style and allowing, "there's universal respect in the Republican Party...
...Throughout the state, massive attendance by scores of new voters, especially evangelical Christians, disrupted the Romney campaign's carefully calibrated strategy to conduct the political version of a leveraged buyout. And no matter how much of a positive spin the relentlessly chipper Romney campaign tries to put on it - Madden even said that, despite losing, they had "met our vote goal" - there is no denying that Romney finds himself on the ropes heading into next Tuesday's New Hampshire primary. With an already surging John McCain coming off a respectable showing in Iowa and Huckabee illustrating the limits...
This is the exact opposite of blaming the victim; it's blaming the customer - because Romney and his staff insist that the product itself is not flawed. "Romney represents the best candidate to continue beyond Iowa," Madden explained, patiently re-iterating the national security/social conservistism/economic conservatism triad (the fabled "Reagan coalition") that are the core competencies of brand Romney. "I don't believe Mike Huckabee has positions that are going to appeal to voters in New Hampshire, Michigan and South Carolina." And as for the negative ads - against both Huckabee and John McCain - that seemed to bait an already energized...