Word: macdonald
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Dates: during 2000-2009
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...service isn’t your strength, you’re shooting yourself in the foot,” MacDonald says. “The service has to be the difference-maker. When it becomes your liability rather than your asset, then you’re giving your business to a Web site...
...Lapidus calls MacDonald a “great ambassador for Harvard Square,” adding that “he really knows everyone, and he’s one of the people that makes Harvard Square the village that...
...MacDonald says that this distinctive character is slowly disappearing because high rents make it difficult for local businesses to compete against national chains...
...Landlords get greedy, and they make it really impossible for a neat individually owned store to make a go of it,” MacDonald says. “So you get corporate chains that come in and are backed by corporate money, and they probably don’t even make a profit...
...Nevertheless, MacDonald says his store is “doing okay,” and that his revenue may be less affected by the economic slump than by daily weather conditions and tourism in the Square. He also notes that in recent years, Square landlords have started taking into account the long-term diversity of the community when choosing tenants, rather than simply looking for the biggest profit...