Word: luckman
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...forward pass-the tantalizer, the equalizer, something everyone in the stands could see-they were on their way to owning the world. The forward pass was not invented by the pros; it had been around since 1906. But in the hands of such quarterbacks as Sammy Baugh and Sid Luckman, the pass became the most awesome offensive weapon in the history of the sport -a bolt of lightning that could strike anywhere, any time. Scores soared. The T formation grew flankers and split ends; pro coaches even made room for a third end in the backfield (they called...
...thought he saw a way to do better still. Hearing that his University of Illinois classmate, Charles Luckman, had been fired from his $300,000-a-year job as president of the U.S. branch of Lever Bros., Pereira could not resist the chance to recruit an old pal. Off went a letter to Chuck, accompanied by a package containing the plans Luckman had made as his final school project?for a monastery. "For 20 years I've had my eye on this guy," wrote Pereira to Luckman. "That's why I've saved this. I think he's mature enough...
...Chuck Luckman turned out to be just as good at selling architecture as he had been at selling soap. Within five years, the firm of Pereira & Luckman exploded from an office with a dozen architects and a $15 million volume of business to a firm with about 400 employees and more than $500 million worth of work on the boards. Together they worked on Cape Canaveral's rocket-shooting complex and the breathtaking Los Angeles International Airport, and designed the CBS Television City in Hollywood...
Like a Factory. But eight years after the partnership began, Bill Pereira abruptly broke it up. Given the differences between the two, it is surprising that the association lasted as long as it did. Though trained as an architect, Luckman was a slick businessman with a flair for supersalesmanship; to Pereira, on the other hand, architecture was simply a profession. "The businessman who hires us," he once said, "doesn't need another businessman to do the work?he needs an architect...
...Luckman bought Pereira out for a reported half million dollars, and Pereira set up shop on his own. He did not lack new clients. The split with Luckman was hardly completed when the Lockheed Aircraft Corp. asked Pereira to master-plan a $50 million research center, and from then on he had all the jobs he could handle...