Word: lippincott
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...months, the gossip fizzed through the ad world: "Coca-Cola is changing. Coke will have a completely new look." It was no idle rumor. Lippincott & Margulies, the Manhattan design consultants, were hard at work on a multimillion-dollar project intended to refurbish Coca-Cola's image. Says Walter Margulies: "The whole thing has been more secret than the work we did with Admiral Rickover on the Nautilus." Now it is finished, and the company has told the world to prepare for "the most massive change in the graphics of a product that has ever been done...
Children's Books-Ages 7 to 14 GOODBYE, DOVE SQUARE, by Janet Mc-Neill (Little, Brown; $4.50); TROUBLE IN THE JUNGLE, by John Rowe Townsend (Lippincott; $3.75); THE LIVERPOOL CATS, by Sylvia Sherry (Lippincott; $3.95). Three fine books about domestic adventures-including murder-set in the slums of English cities. The writing is clear and fast paced, without ever talking down to the reader. Americans may be stumped by an occasional term-perhaps not by "tea" for supper, or "chips" for French fries, but certainly by "scuffers" for cops...
HENRY JAMES: THE TREACHEROUS YEARS (1895-1901) by Leon Edel. 381 pages. Lippincott...
SOMETHING TO ANSWER FOR by P. H. Newby. 285 pages. J. 8. Lippincott...
...CHILDREN OF THE HOUSE by Brian Fairfax-Lucy and Philippa Pearce (Lippincott, $3.95) concerns four lonely children growing up in aristocratic poverty in England before World War I. It is quietly moving to watch them finding happiness of sorts among themselves and with their only allies, the servants...