Word: lifeblood
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Dates: during 1950-1959
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...animal and vegetable life (Beaver Valley, Nature's Half-Acre, etc.). All these films have their faults; most of them, The Sea included, are burdened with a spoken commentary that comes little short of patronizing God. Yet they are giving ailing Hollywood a much-needed transfusion of real lifeblood...
Exports are Japan's lifeblood; without them, she cannot pay for the raw materials she uses, or for the food her people eat. Yet last year Japan's imports exceeded her exports by $771 million. Only the $386 million pumped into Japan for military goods and $420 million in "invisible exports" (i.e., tourists, G.I. spending, new foreign investments) made possible an apparently favorable balance of trade at year's end of $35 million...
Most publishers work mightily to achieve big circulations. But not the McGraw-Hill Publishing Co. It has become the world's biggest publisher of trade magazines and the fourth biggest U.S. magazine publisher* by carefully restricting its circulation. Newsstand sales, the lifeblood of most magazines, are not for McGraw-Hill, either. Last year although its 37 magazines made up two-thirds of McGraw-Hill's $62.5 million gross, it did not put a single one on newsstands. Nor do the seven McGraw-Hill bureaus and 46 part-time correspondents around the world cover the breaking news like other...
Electricity is the lifeblood of the Pacific Northwest. Although mighty dams--Grand Coulee, Bonneville, Hungry Horse, McNary--make the Columbia the greatest power producing river in the world, they cannot generate electricity fast enough to satisfy the demands of Oregon and Washington...
...equipment, which show signs of saturating the market. To keep up sales, Interna tional Harvester's President John McCaffery had a salesman's remedy. Said he: "We've got to develop better equipment to make them want to replace the old ones. Planned obsolescence is the lifeblood of U.S. business...