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...Sony, inventor of the portable music player and now known for digital cameras, LCD TVs and the PlayStation game machine, has stumbled in recent years. With demand for electronics collapsing as the world sinks into recession, the company finds itself increasingly adrift from its glory days, notwithstanding the Ichinomiya closure. Last week, Sony reported that it fell into the red in its latest quarter and repeated its forecast for an operating loss of $2.9 billion in the year ending March 31, its first such loss in 14 years...

Author: /time Magazine | Title: Sony's Woes: Japan's Iconic Brands Strained | 2/2/2009 | See Source »

There are many reasons for the enduring popularity of the Rubik's Cube, according to its reclusive Hungarian inventor, Erno Rubik. The iconic toy is an intellectual challenge, it's accessible to people from all cultures, and it helps provide a sense of order and stability in an uncertain world. But the fundamental reason 350 million cubes have sold since 1980, Rubik says from his studio in Budapest, is its design: "People like its beauty, simplicity and form. It's really not a puzzle or a toy. It's a piece...

Author: /time Magazine | Title: The Rubik's Cube: A Puzzling Success | 1/28/2009 | See Source »

...sunny afternoon of Jan. 8, the society accepted a $4,000 check from Jack O'Neill, the eye-patch-wearing inventor of the modern wet suit. It has since raised nearly all of the $10,000 and has a series of concerts and film screenings lined up to keep the money flowing and assure a future past June 30. "If a surfer gets an idea, you've got to step aside," explained Young. "We don't take no for an answer. We'll go right through...

Author: /time Magazine | Title: Recession Threatens the Original Surf City | 1/19/2009 | See Source »

There was indeed a time when electric cars were useful and relatively popular. Back when cars were used mostly for short jaunts around town or for deliveries between two nearby points, the charging of an electric car posed very little problem. In the 1830s, when Dutch inventor Sibrandus Stratingh created an electromagnetic cart, the vehicles have always stood out as a cleaner, cost-effective option to the steam or internal combustion engine. From Stratingh's invention evolved actual cars in the late 1800s that could move at low speeds using rechargeable batteries. Quieter and less noxious than their gas-powered...

Author: /time Magazine | Title: The Electric Car | 1/13/2009 | See Source »

...familiar with Snuggie haters; he's seen Cosgrove's rant: "Publicity is publicity. At least people are talking about it," he says. And people are evidently buying it, with more than 3 million Snuggies sold and counting. This is perhaps not surprising in a country that turned the inventor of the Pet Rock - a pebble with googly eyes glued on - into a millionaire in three months...

Author: /time Magazine | Title: The Cult of the Snuggie: That Ubiquitous TV Ad | 1/13/2009 | See Source »

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