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Word: invention (lookup in dictionary) (lookup stats)
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...these cases, it didn't take a Mad Man to invent the sounds, infuse them with meaning and then play them over and over until the subjects internalized them. Rather, the sounds already had meaning and thus triggered a cascade of reactions: hunger, thirst, happy anticipation...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

...simple idea, the Frisbee. And Fred, who died Feb. 9 at 90, was just the sort of fellow you would have wanted to invent it: playful in mind and in spirit to the very end. He once referred to himself indirectly as "Admiral Asteroid, Conqueror of the Cosmic All." Early on, he convinced county fairgoers that his discs flew on an invisible wire: 100 feet for $1; the disc was free! I bought one of his legendary Pluto Platters--the archetype for all modern plastic flying discs--as a 10-year-old in the spring...

Author: /time Magazine | Title: Fred Morrison | 3/1/2010 | See Source »

...didn't want us to watch porn, why did he permit computer geeks to invent private browsing...

Author: By Barbara B. Depena, CRIMSON STAFF WRITER | Title: Porn or No Porn? | 2/18/2010 | See Source »

...only dynamic motif in “Eight White Nights” is the coded language that the lovers invent in order to communicate with each other. One of Aciman’s more inspired devices, it infuses the relationship between Clara and the protagonist with the warmth and poignancy of two kindred spirits attempting to invent a hermetic universe for themselves. They invent the terms “otherpeoples” and “Shukoffs” in their very first conversation, referring to the mass of boring, unimaginative humans who surround them. Their conversation continues, full...

Author: By Sophie O. Duvernoy, CRIMSON STAFF WRITER | Title: Aciman Falters in 'Nights' | 2/17/2010 | See Source »

...dollars, that dubious honor would probably go to the Elizabeth Taylor Cleopatra in 1963.) Leonardo DiCaprio and Kate Winslet were not yet established stars. The historical event lacked suspense: whatever else happened, that 1912 ocean liner would sink; there would be no Titanic II. Moreover, the scenario Cameron did invent was a love story, and that would scare off the guys. (See more about Avatar on Techland.com...

Author: /time Magazine | Title: Avatar Ascendant | 2/8/2010 | See Source »

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