Word: indians
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...sheer size gives it untapped potential that carmakers can't ignore. A decade ago, Mercedes-Benz was the only luxury-car brand in India. In 2006, BMW opened up shop, and it was soon joined by Audi. Though high-end business still only constitutes 0.5% of the overall Indian car market, the brands are already selling more cars than in smaller countries like Malaysia and Thailand, where Mercedes and BMW have been active for 50 years. (See pictures of the best-selling cars in China...
...potential IT- and business-services revenues for outsourcing firms will be generated in the so-called BRIC countries: Brazil, Russia, India and China. Although the U.S. still accounts for 60% of the export revenue of India's IT sector, emerging markets are growing faster. NASSCOM data show that the Indian IT sector's revenues from the Asia-Pacific region grew by a compounded 42% a year between the 2004 and 2008 fiscal years compared with 29% in the U.S. That's why management at Infosys is targeting a long-term restructuring of the company's revenue base, decreasing...
...adapt, Indian companies are establishing major local operations around the world, in the process hiring thousands of Brazilians, Chinese, Eastern Europeans and others. The need to train new recruits in multiple countries is a major test for Indian management, and has sparked a few cultural conflicts as well. Cesar Castelli, the São Paulo - based president of TCS in Brazil, says that the company has had difficulties squeezing more free-spirited Brazilians into an Indian corporate environment run on strict hierarchy and a devotion to internal rules. "Indians say 'Yes' and Latins say 'Why?,'" he quips...
...firms also have to work extra hard to woo business from emerging-market companies still unaccustomed to the concept of outsourcing. Unlike CEOs in the U.S., executives in the developing world prefer to manage their technology in-house. The fact that Indian companies are relative unknowns in many parts of the world hasn't helped. Castelli says that one problem marketing the TCS brand name in Latin America has been that tata in Spanish means "daddy." "Nobody knew if we were talking about our father or the company owner or what," Castelli says. "It took time to explain that Tata...
...there is one part of Willow already living 2050. It is not the sanctuary. At Promiseland, Willow's vast Sunday-school complex, Jim and Ellen Strasma wrangle a band of 2-year-olds: seven Caucasians, a Caucasian-Asian, six Hispanics, an Indian American and an African American. A boy in a T-shirt and sporty maroon track pants shares a miniature plastic baguette with a ponytailed Latina. He looks like a preschool Bill Hybels, yet one of his parents is Asian American. The Indian-American girl and the African-American girl dance together. As pickup time approaches, Ms. Ellen explains...