Word: impression
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Dates: during 1940-1949
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With last week's victory over Navy restoring a bit of Crimson prestige, Coach Bruce Munro's team is by no means a hopeless underdog. Princeton's five-game shutout streak doesn't overly impress the Crimson, for last year Harvard had such a streak of its own and was upset by mediocre Navy...
Despite his shyness, he is a crack salesman who throws no artistic tantrums. Far from turning out designs with offhand sureness, he works them over painstakingly until the client is satisfied. He also has an almost hypnotic power to impress, persuade and convince the toughest tycoon. Even the American Tobacco Co.'s late George Washington Hill, who used to frighten advertising men out of their wits, wilted under Loewy's gentle suasion. He paid him the whopping fee of $50,000 just for designing a new white package for Lucky Strike in 1942 ("Lucky Strike green has gone...
...publisher, in turn, was also impressed by the Parisian suavity and horizon-blue uniform of the dapper young officer. He put him to work on fashion illustrations for Vogue, and Loewy swiftly demonstrated his unmatched ability to impress all the right people...
...grandstand quarterback ignored the facts. Perhaps he was trying to impress the girl sitting next to him. Perhaps he sought the approval of a small band of disciples that sat around him. He should stick to student politics-or plumbing...
...starting World War I, he wrote to Kaiser Wilhelm at his postwar refuge in Holland. In reply Weston received a packet of propaganda which said that the Kaiser not only had not started the war, he hadn't even lost it. This line of reasoning failed to impress Weston, but the Prussian royal arms on the Kaiser's letterhead did. That started him off on heraldry...