Word: hybridization
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...bunch of questions like how frequently you exercise, how frequently you go to the dentist each year, whether you consider the resale value of your car when you make a purchase - things that deal with the future. [Placing a high value on the future is] associated with driving a hybrid car and drinking red wine. Folks high on the me-Too factor drink whatever people around them drink. People with a high level of brand loyalty - which we find out by determining how many types of cuisine you like, how many cars you looked at before you made a decision...
...Many carmakers and governmental officials are focusing on electric cars and plug-in hybrids as the future of the industry. What's your take on that? Hybrid technology has been around for how many years now? Yet its percentage of total vehicle sales is around 3%. It takes a very long time for these technologies to make inroads. We laud the Obama Administration's objective of wanting to get us to a point where we have lower emissions and lower fuel consumption. What we are less comfortable with is that they want to pick technology. Let the guys who actually...
...very close to the point where you can have a neutral carbon footprint. This can all be attained in a relatively shorter space of time, and at lower costs, than waiting 20 years-plus until we get our act together with electric cars. I should say, though, that hybrids are important. It is not diesel vs. hybrid - they are complementary technologies. We, too, will be producing hybrids - diesel ones...
...That could be changing. Early next year, four new solar hybrid ferries will set sail in the Hong Kong harbor, using solar collectors to power an electric engine that will shuttle Hong Kong Jockey Club members to the Kau Sai Chau Public Golf Course. It's a modest start to cleaning up the city's smog, but if the ferries' owners at the Jockey Club, a nonprofit that holds a monopoly on gambling in Hong Kong and runs the golf course, demonstrate that the solar-powered ferries actually save the organization money, private businesses are likely to jump on board...
...Hong Kong is not the first city to have green ships. Captain Cook Cruises in Sydney's harbor has been running a hybrid Solar Sailor ship since 2000. In Berlin, the mayor christened a solar ferry in July, and Shanghai will have its own Solar Sailor ferry by the start of the 2010 World Expo. Founded in 1999, the company's innovative designs won the Australian Design Award of the Year, and Solar Sailor became the first Australian company recognized by the prestigious Tech Museum Awards. The inspiration for the solar sails, says Robert Dane, CEO of Solar Sailor...