Word: hulking
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Although the stated aim of the movie ads is to reach the 19-26 year olds, who dominate the Sex and the City fan base, the ad also will be shown in theaters playing movies like You Don't Mess with the Zohan and The Incredible Hulk raising speculation that young boys may be a target. Merck has acknowledged it is testing Gardasil on boys and young men who can carry the HPV virus with an eye to seeking FDA approval...
...rated comics franchises--has been digested. Even PG-13 comic-book movies are maturing. Batman keeps getting darker scripts, like Nolan's The Dark Knight, starring Christian Bale and Heath Ledger (in his haunting last performance, as the Joker). Marvel Studios' first two movies, Iron Man and The Incredible Hulk, star Robert Downey Jr. and Ed Norton, Oscar-nominated actors with indie credibility. And Hellboy, who is back this summer for a sequel, is hardly your standard man in tights. He smokes cigars, drinks Red Bull and collects kittens. "Kids aren't kids anymore," says Hellboy creator Mike Mignola. "They...
...blood work, hope briefly flares that this movie may turn into a genuine oddity: a realistically grounded action piece. But for this version, directed by Louis Leterrier, that's not to be. Betty's dad (William Hurt) is a general more grim than Strangelovian, who wants to weaponize the Hulk. He enlists a gung-ho Russian-English commando named Blonsky (Tim Roth) to chase him down, but once they all stop running around Rio and retreat to a more generically presented U.S., the idea that I needed a nice little rest began nagging at me. For the truth is that...
...That said, one has to admit that enormous moviemaking skill goes into the creation of pictures like The Incredible Hulk. The sheer craft directors such as Leterrier lavish on them is awesome to me. I can't imagine how they orchestrate - or even remember - all the little pieces of film they require to build their big set pieces. That thought, however, is nearly always followed by this question: Why do they bother...
...Incredible Hulk Directed by Louis Leterrier; rated PG-13; out now Less a sequel to the murky Ang Lee Hulk than an atonement for it, this muscular saga has Dr. Bruce Banner (Edward Norton) morphing into a more plausible 10-ft. green guy. The rooftop chases owe much to the Bourne movies, while the creature's romance-mismatch with stalwart Betty (Liv Tyler) suggests a pretty good remake of King Kong...