Word: honchos
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...talk is good. Even seemingly insignificant banter, such as the discussion about the aforementioned gravy boat, is really a way of coping with big life changes, such as Julie's move to Bangkok. "Everyone uses conversation with people to help them make big decisions," says Liz, a former marketing honcho at Nike, who came up with the idea for the show. "I'd always wondered why there wasn't more on the radio that sounded like the way people really talk." This is reality radio, and it's much more intimate and personal than its brash TV sibling...
...ending stories, which are becoming more widespread than ever. The season finale of ABC's eminently forgettable Two Guys and a Girl allowed viewers to vote online among four possible endings. (I searched in vain for the options to cancel the series, burn all videotapes or watch Disney honcho Michael Eisner commit ritual suicide in shame for having aired it.) Meanwhile, the creator of Dharma and Greg is developing a sitcom for Fox called Nathan's Choice, in which the hero faces a dilemma halfway through the show, the audience votes on his "choice" online and the second half...
...preference for suvs over caribou. But no one thought his team would choose slaughterhouses over schoolchildren, even if only for a day. What connects these decisions is a preference for folks he knows: his oil-field buddies (mirrors of himself), corporate executives and captains of industry, from the Halliburton honcho to the Terminix franchisee. Some of them contributed mightily to his campaign; all are "dynamic entrepreneurs," as he likes to say, who have made America great--despite laboring under a raft of pesky government regulations. They have his gratitude...
...this intermingling is simple. One never knows when the informal bond that arises will pay off. Spacey may have a "vanity project" (the industry term for a quirky idea driven by a star's passion or ego) turned down by other studios. Attending parties and schmoozing with Miramax honcho Harvey Weinstein lays in place a rapport that might one day be turned to advantage. For Miramax the transaction is equally simple. Spacey and others like him attract the hip-erati. Put another way, Spacey is a chic magnet...
...build the reputation of the SAT, which was first used experimentally in 1926. The board desperately wanted the University of California, then the biggest university in the nation, to fully adopt the test. In 1962, as Nicholas Lemann says in his brilliant history, The Big Test, an SAT honcho wrote to his colleagues of the dire consequences if U.C. decided to end its then limited use of the test: "If they drop the SAT, we will lose a great deal more than the revenue; we will suffer a damaging blow to our prestige...