Word: hereford
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Sweet Appeal. Among leaders of the herd are Malcolm Hereford's Cows, produced by Heublein, Inc., which began test-marketing the product last spring. More than 500,000 cases have been sold so far, and liquor stores report that the Cows are a live stock indeed. Heublein's ads show Cow bottles grazing in a green pasture and describe how Malcolm Hereford, a fictitious bull breeder, invented the drink. Concludes Hereford: "A Cow-on-the-rocks is not a bum steer...
...After months of resisting the demands of students and faculty, Frank L. Hereford Jr., president of the University of Virginia in Charlottesville, yielded last week. He resigned his membership in the nearby Farmington Country Club, an institution that denies admission to blacks. Hereford stated that he had hoped to change the club's restrictive practices by retaining his membership and working from within. Even when Farmington members voted overwhelmingly to uphold the club's racial rules (TIME, Feb. 9), Hereford hung on, hoping that the Farmington board of directors would reject the vote. But after the board failed...
...reaction of blacks and many whites on campus was summarized by the student newspaper, the Cavalier Daily, in an editorial titled OUR RESIDENT EMBARRASSMENT: "The vote is in and Mr. Hereford must decide which way he will go: with the university which has been entrusted to him, or with his country club and its racist policies...
Blacks were particularly bitter, arguing that Hereford's membership in the club has already hurt the university's black recruitment program. Says Vivian Gordon, assistant professor of sociology and one of the 20 blacks among Virginia's faculty of 1,500: "Blacks know about the Farmington thing; they don't want to teach here." White liberals were also upset. Ruth Angress, head of the German department, resigned from the university. Said she: "Hereford didn't even say he regretted the way the vote turned...
...week's end Hereford had still not taken any action, apparently hoping that the Farmington board of directors, scheduled to meet Feb. 9, would reject the vote. Until then, he may well ponder how Founder Jefferson, who was both a libertarian and a slaveholder, would have solved his dilemma...