Word: harajuku
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...This is the new Harajuku. The once superstylish district is rapidly transforming into an outdoor mall of the titans of casual clothing - H&M, Uniqlo, Topshop, Gap, Zara and now Forever 21 - all competing for wardrobe space within a few hundred meters of one another. Expensive Japanese boutique stores are receding to the backstreets. Retail analysts say that Japanese consumers are continuing to spend in the recession, but have gone considerably down-market to less costly items. As a result, fast fashion "is a hot issue in Japan's fashion industry, especially after the entry of H&M," says Dairo...
...Tokyo's Harajuku district is where to find Japan's fashion-forward youth. Every weekend, sidewalks disappear under a frenzy of shoppers looking for new trends. The latest: fast-fashion retailing. During the Golden Week holiday in early May, typically a shopping extravaganza, Los Angeles-based chain Forever 21 debuted its flagship store in Japan. Harajuku girls lined up on five floors full of clothes, shoes and accessories in enough of a dizzying array to make any young woman swoon. It wasn't the first time the giants of cheap chic had stormed Tokyo. Last November about 2,500 shoppers...
Back in 2004, Gwen Stefani made her debut as a solo artist with a posse of Japanese females in tow. Christened the Harajuku Girls, they introduced the American public to a particular brand of the Japanese fashion scene, though its representation was severely skewed. The style originated in Tokyo’s eponymous district and draws upon countless chronological and geographical influences, both aesthetically and commercially—European luxury brands regularly vie for the attention of Harajuku consumers alongside local designers. The potential origins of this uniquely Japanese amalgamation of cultural pressures are currently on display at the Museum...
...three girls walking down Meiji Street in the heart of Tokyo's Harajuku district are talking loudly in cute high voices, sometimes breaking into giggles. They could be any group of teenage girls on a merry shopping expedition in the Japanese capital's mecca of youth fashion - except for the fact that they are clad in clothing and accessories that mimic the look of comic-book heroines wearing the style of 18th-century princesses...
...friends on this pilgrimage to Jesus Diamante, one of the first fashion brands to promote hime-kei, as the look is known, with its frilly pastel frocks and ringlet hairdos. With money earned from part-time work, the girls plan to shop for two hours at the brand's Harajuku store before heading to its Shinjuku branch. "I love their design. It amps me up!" enthuses Nagamine. (Watch TIME's video "Princess Fashion in Tokyo...