Word: governor
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Dates: during 1990-1999
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...campaign of Governor George W. Bush afraid that Steve Forbes will launch a round of attack ads like those that so damaged Bob Dole four years ago? Listen to Bush talk about why we're so cynical about politics. "I believe oftentimes campaigns resort to mud throwing and name calling, and Americans are sick of that kind of campaigning," he says, chatting with an unseen listener. "I'd like to run a campaign that is hopeful and optimistic and very positive." It's a textbook effort at inoculation. If you hear anything bad about me, the ad's subtext says...
...madmen and missiles." The girl suddenly disappears, as Bush says that "a dangerous world still requires a sharpened sword." When he promises a "foreign policy with a touch of iron," the girl reappears, reaching out her hand to a uniformed arm. While the ad was produced well before the Governor flunked that geopolitics pop quiz, it clearly reflects a central campaign concern: that Bush might be seen as a lightweight, a silver-spoon child of privilege without the heft to deal with the presidency. The disturbing images, the edgy music in a minor key, the unsettling language...
...many other Democrats, Mark McKinnon for a long time had little use for George W. Bush. A media consultant based in Austin, Texas, McKinnon had toiled for Democratic candidates for years, and once he nearly took a job with Bill Clinton. In 1990 he helped Ann Richards become Texas Governor, and he regarded her successor with partisan suspicion. But McKinnon, 44, was won over after a dinner with Bush in 1997. He went to work producing the TV ads for the Governor's landslide re-election campaign in 1998, and is now running Bush's media campaign for President. McKinnon...
Around the turn of the century, a little girl named Evelyn Dougherty migrated with her family from a hardscrabble farm near Sarnia, Ont., to central Michigan. The journey looms large in the consciousness of her grandson, Michigan Governor John Engler. "We should never forget how much of this state was settled by immigrants from the north," he observed in his airy office across the street from the state capitol building in Lansing. Engler is not about to develop amnesia. His ambitious economic plans for Michigan depend in no small part on the intimate connections forged between his state...
...WISCONSIN TAXPAYERS The state's tax rebates are being mailed in envelopes that have caused them to be be confused with junk mail, and some recipients have thrown them away. The checks, averaging $271, come in an envelope with a sales tax logo and a quote from the governor saying "It's Your Money...