Word: ghettos
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There's an opportunity beyond video games, too, for Halo to break out of the ghetto and become a mainstream, mass-market, multimedia entertainment property. Other parts of the culture are catching on. Marvel publishes Halo comic books. There are five Halo novels in print. The Halo sound tracks are released as albums. Peter Jackson, who directed the Lord of the Rings movies, is working with Bungie on a hush-hush Halo spin-off project, and he has signed on to produce a Halo movie (though a deal with Fox and Universal fell through last year). "When we were launching...
...that the Bungies care. They don't need to legitimize Halo by associating it with other, more respectable media. They sell enough units and make enough money. They're happy in their invisible geek ghetto. But that's the logic of the marketplace: it can't leave subcultures alone; it has to turn them into cultures. It may be time for the Master Chief to come in from the cold and join the party, with the popular kids. Just don't expect him to take off his helmet...
...estimated 5 million people, it's one of the biggest cities in South Africa. And yet if people want to buy good clothes or furniture or electrical appliances, they have to get a taxi or train into Johannesburg." Those who fail to spot Soweto's nascent transformation from ghetto to the cradle of a new black middle class, says Maponya, are guilty of the same black-or-white short-sightedness that once held that "a black man was not capable of running a business...
...topic was too taboo for the competitors in Tuesday Magazine’s freestyle rap battle “Outwit.” The event, which was co-sponsored by WHRB’s The Darker Side, drew both the ghetto fabulous and the desperate wannabes to convene in Ticknor last Saturday night. The battle was like “American Idol” but with a hell of a lot more street cred. Six contestants took part in the veritable verbal skirmishes before an excitable crowd in three rounds. The contestants went head-to-head exchanging heated personal attacks...
...topic was too taboo for the competitors in Tuesday Magazine’s freestyle rap battle “Outwit.” The event, which was co-sponsored by WHRB’s The Darker Side, drew both the ghetto fabulous and the desperate wannabes to convene in Ticknor last Saturday night...