Word: freshened
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With so many restrictions, dating became a process, whether you were following the rules or not. And with so few chances to make an impression, men and women always tried to look their best. Phil remembers nervously brushing his teeth to freshen his breath before calling a girl on the phone...
...retailer, such as an unwillingness to throw money at updating stores without clear evidence of a return, and a firm refusal to play the short-term, quarterly-earnings game that Wall Street so often demands. In April, he brought in a design team led by former Gap executives to freshen up Kmart's clothing lines. "Eddie is relentless and a harder-nosed operator than most people want to believe," says Henry Miller, a leading business-restructuring adviser who worked with Kmart during its bankruptcy. "In point of fact, he is a retailer, in his mind. He will fight...
With his interest in marketing, Bell has already helped freshen McDonald's image. He worked on the global "I'm lovin' it" ad campaign, and has pushed U.S. restaurants to revise their traditional menu in favor of more edgy offerings like premium salads and the new McGriddles. Bell's goals: "To reconnect with customers all around the world and keep the brand forever young." The approach may be working: McDonald's share price has doubled since hitting an eight-year low in March. --By Maggie Sieger/Chicago
...nearly a decade after creator Gene Roddenberry died in 1991, Trek producers--particularly new honcho Rick Berman, a TV veteran who had overseen Cheers and Family Ties--furiously tried to freshen the brand. Though he denies it, Berman seemed to be courting those exotic creatures rarely associated with sci-fi: women. On the small screen, his team launched the spiritual Deep Space Nine in 1993 and the political Voyager (helmed by a female captain) in 1995. The films Generations (1994) and Insurrection (1998) seemed more concerned with the captains' emotional lives than their ability to outsmart Romulans...
...nearly a decade after creator Gene Roddenberry died in 1991, Trek producers - particularly new honcho Rick Berman, a TV veteran who had overseen Cheers and Family Ties - furiously tried to freshen the brand. Though he denies it, Berman seemed to be courting those exotic creatures rarely associated with sci-fi: women. On the small screen, his team launched the spiritual Deep Space Nine in 1993 and the political Voyager (helmed by a female captain) in 1995. The films Generations (1994) and Insurrection (1998) seemed more concerned with the captains' emotional lives than their ability to outsmart Romulans. Many serious fans...