Word: fell
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Dates: during 2000-2009
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...teams squaring off for a big game, New Moon would not have covered the spread against that dogged underdog, The Blind Side. The inspirational sports drama, made for just $29 million, earned a stalwart $41 million in three days and $57.5 million in five. Whereas New Moon's revenue fell 70% from last weekend's neck-swiveling $142.8 million take, The Blind Side's tally increased about 18% in its second weekend. Word of mouth has been great - CinemaScore's poll of exiting moviegoers gave it a gold-star A+ - and Sandra Bullock's recently burnished star quality made this...
...almost fell out of our chairs. Et tu, Jay? But why? We analyze the e-mail, after the jump...
...last year's numbers, it's not necessarily clear sailing for retailers through the holiday season. The average shopper spent $372 over the Black Friday weekend last year, which was up from $347 the previous year, says Grannis. Yet, holiday sales, which tracks total sales through November and December, fell 3.4% - the first decline since the NRF started tracking sales in the mid-1990s, she says...
This spring, Toys "R" Us tested the Zhu Zhu Pets in the Phoenix area. "When the first numbers came in, we could hardly believe them," says Storch. "We fell in love immediately." So have consumers. Cepia also executed a clever marketing plan. During the summer, the company hosted hamster-demonstration events at Major League Baseball games, of all places. The Zhu Zhus attended ball games in Atlanta, Arizona, Philadelphia, Texas, Seattle and Washington, D.C. Cepia also actively courted the mommy bloggers, sponsoring some 250 "hamster parties" at the homes of bloggers across the country. Cepia shipped product to the moms...
...also set a precedent of sorts last month when it announced that it would shut down the Saturn brand completely after a deal to sell it to the Penske Automotive Group also fell apart at the last minute. GM has stopped building Pontiacs, and Hummer is in the process of being sold to a Chinese manufacturer of heavy equipment...