Word: fabricating
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Dates: during 1940-1949
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...catalogue under his arm, Vag was stopped by a double-breasted sharkskin for sale at $65. He realized with a shock that the suit would cost him the same as Comp. Lit. 3. Here was a new equality; he had never thought of education in those terms before. Either fabric was less or learning was more--in any case, it was a change. A well cut suit, he thought. I wonder if Comp. Lit. 3 is well...
CHICAGO'S OAK STREET BEACH LIFEGUARDS DO NOT WEAR SHOCKING-PINK TRUNKS [TIME, JULY 26] . . . GUARDS ARE WEARING SWIM SUITS OF GANTROM, A LUMINESCENT, HIGH VISIBILITY FABRIC THAT CAN BE SEEN FOR TWO MILES. FOR YOUR INFORMATION COLOR IS NEON
Rayon or Estron? The issue in one case was the word rayon, a word used for years to describe the synthetic fabrics made from a cellulose base, chiefly by the viscose process. In the last 15 years, manufacturers have popularized another fabric which also has a cellulose base (cellulose acetate) but which differs from cellulose viscose - it doesn't iron as well, but resists shrinking better. To keep customers from getting mixed up, the manufacturers thought it should have a distinguishing name. FTC argued that this would only confuse the public, insisted that both fabrics be labeled rayon...
Celanese Corp. of America, No. 1 maker of the acetate fabric, balked (by advertising it as "Celanese"), and was called on the carpet. Other producers put up as best they could with the growing complaints of buyers...
Finally, last month, the American Society for Testing Materials (6,300 members representing producers, sellers, users) recommended a new name - estron - for the acetate fabric. FTC said nothing doing. Fed up, Tennessee Eastman Corp., No. 2 in the industry, last week announced that it would use the word estron anyway-and FTC could go to court about...