Word: exploitation
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Dates: during 1980-1989
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When Muhammed Ali fought, people watched, cared. When Mike Tyson fights again--against Frank Bruno or whoever shows up to take a fall--will people watch and care? Or will they simply wait for Tyson's next exploit outside the ring...
...display your liberalism yourself. Whose constituency is larger remains to be seen, but after tonight it will be impossible for Dukakis to depend on support from those "Reagan Democrats" he hoped to lure back through deliberate vagueness on certain issues. So tonight's appearance can, if Dukakis doesn't exploit it properly, backfire, and may very well determine whether Dukakis will have to kiss his Presidential ambitions good-bye or be able to step back on a path to the White House...
...most closely contested large state, and Dukakis cannot win without it. Though the state has gone Republican in eight of the past nine elections, it has an affection for change that the Democrat is fighting to exploit. Neither candidate has a natural claim on Californians' sentiments. That, and the fact that two of the state's baseball teams made the play-offs, is slowing voters' decision making...
...attempt to transcend the image of Reebok as just an exercise shoe. In quoting Emerson, the ads exploit a key aspect of American society. We thrive on thinking of ourselves as original, as rebels. What the Reebok ads deftly obscure is the fact that buying Reeboks is not an act of individualism but an act of conformity. The U.B.U. ads conflate being a good shopper with self-reliance. They speak to Yuppies...
...While voters over 35 in TIME's poll divide evenly between the two candidates, those between 18 and 34 go for Bush 60% to 33%. Many younger Americans know only Jimmy Carter and Ronald Reagan as Presidents. The comparison tips them to the Republicans. Dukakis must exploit -- with far more skill than he has shown so far -- the latent anxiety among voters that today's prosperity may be gone tomorrow. And he needs to arouse a higher level of indignation than now exists toward inequities fostered by Reaganomics. He has openings for such attacks: a majority of voters...