Word: exploitation
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Dates: during 1970-1979
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...cream of the contemporary crop of slogans is still found in the creations of the advertising trade, which of course was the first to exploit psychology and behaviorism to turn the art of persuasion into a quasi-science. The success of its catchwords is confirmed by retail sales figures that make even the national deficit seem a trifle...
...didn't want any part of the Harvard section (a feature called the "Men of Harvard" which Playgirl is preparing). I wouldn't exploit the Harvard name like that," Parsekian said, adding that he refused to appear nude...
...many difficulties on Moscow. "There is an assumption that everything the Soviets do is an attempt to get the United States or disadvantage us," says he. "That is a gross oversimplification. We often create problems by exaggerating Soviet influence." This official does not doubt that the Soviets like to exploit any advantage they can find, or that they would like to divide up the world into spheres of influence, but he does not interpret this as a strategy of conquest. "The group in power there is quite cautious," he says. "They're careful about the actions they take. They...
West Germany uproots thousands to exploit its coal reserves
...after all, the John Wayne Gacys of this world who help keep most newspapers solvent. In this sense, the massive publicity surrounding the case is not particularly surprising. The Chicago press cannot disseminate its sensationalism across the nation in the same way New York does, but the ability to exploit the gruesome hasn't changed much over the years--even in college newspapers...