Word: exploitation
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Dates: during 1960-1969
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...major mistake that can lose an election. From New Hampshire through the convention and well into the campaign, the tactic has worked well. There have been no irretrievable blunders. Yet Nixon has made some moves that may prove to be mistakes-or that, at least, his opponents can exploit as mistakes. There is no sign, so far, that they are anywhere near important enough to destroy Nixon's commanding lead, but they are giving Hubert Humphrey his first real opportunity to try to build a cumulative attack on his Republican rival...
Pour la Patrie. Though bargain rates should put TV within reach of many companies, the number that can exploit the new advertising opportunity is limited by stiff government restrictions. Half the plugs must boost sales of certain food products to help French farmers unload their surpluses. The rest are equally divided between textiles and electric appliances, whose makers have been hurt by foreign competition. For non-French products, the chances of appearing on French TV screens are small. Before letting a commercial go on the air, the government has to be satisfied that its message serves the interests...
...studio for a read-through. After two days of casual rehearsal, they head for the stage for two twelve-hour days of taping. The only audience present consists of staffers, office boys, secretaries, members of families. The laughter on the show is canned and carefully metered out to exploit each line...
...strike in a situation like this is like an atom bomb," Sullivan said. "As soon as you drop it the threat is gone. The important thing is to exploit the threat...
Holy Cross will probably go to the air early in the game to exploit Harvard's inexperience in the defensive backfield...