Word: exploitation
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Dates: during 1930-1939
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...exploit Mae West's film Go West, Young Man, eight U. S. newspapers conducted popularity contests to send eight "eligible bachelors" to Hollywood for eight days. Each bachelor was promised an evening with Miss West. Iowa's LeRoy Kling, 28-year-old Cedar Rapids seed & coal dealer, stuttered on arrival: "For 30? I'd turn around and go back home. I wouldn't feel this way if I knew what to expect. . . . Why, I only had one date when I was in high school." Bachelor Guy Bassilli from Cairo, Egypt, did not talk for publication. Cleveland...
...Libeled Lady' smacks strongly of having been written specifically for the four positive personalities in it. To exploit to the full the talents of William Powell, Jean Harlow, Spencer Tracy, and Myrna Loy, and make those four stars revolve in concentric orbits, some kind of story had to be concocted including, in the above order, a combination of masculinity and dapper suavity, an untamed creature inducing and abounding in excessive primitive passion, a dim-witted but competent piece of virility, and a chilly aristocrat who's a warm little girl after...
Only less praiseworthy than the desire of wrestling promoters to exploit monsters is the willingness of monsters to have themselves exploited. No athlete, Levia than Levy is actually a victim of both elephantiasis and a weak heart. He runs a Boston parking lot, works intermittently in circuses, has so much appetite and so little fastidiousness that he eats peanuts in the shells. When wrestling, Leviathan Levy wears a tire tube for a belt. Off his feet, he requires four men to stand him up again. Opponents find him formidable be cause he is too big to hold, too slippery...
...records. It's another of those red herrings. As a matter of fact, our records are open to him or to anybody who has a legitimate reason to see them, but we won't allow those records to be abused by individuals who would exploit them if they got their hands on them...
...most humans learn to swim. At 14 he had already built and flown gliders of his own, thereby earning his credentials as one of the earliest of "The Early Birds," a U. S. society composed of people who flew before Dec. 17, 1916.* But his most precocious exploit was the organization, at 15, of a company to make airplane propellers. Businessman and barnstormer at 21, Hamilton went to Vancouver, B. C. in 1915 to teach the Royal Air Force. While there he opened another propeller factory, later moved to Milwaukee to make propellers for U. S. planes...