Word: everyman
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...vehicle, part sports car--is Nissan's bid to compete head on with Ferrari and Porsche. For a company that has built its brand on the 3.6 million reliable midrange vehicles it produces every year, that is no small ambition. Think Ultraman meets Bond in a car designed for everyman--everyman who has $80,000 to spend. Building that car required Nissan to throw out much of its development know-how. Instead of a committee of Japanese engineers, Nissan put its faith in the creativity of a global team of engineers, designers and marketers. The GT-R is more than...
...people. Scotland's official national day is actually St. Andrew's day, November 30, but it's not a holiday and passes barely noted. Scots would rather celebrate their heroes, it seems, than themselves, and Burns Night is just such an excuse for patriotic revelry refracted through the egalitarian everyman poet who so captured the national psyche...
...what happens when developers who see golf as a way to sell high-end time shares, apartments or hotel rooms come to a town that views golf as an Everyman's game and itself as the guardian of that ethos? The Old Course is a muni run by a charitable trust, which charges locals $250 a year for unlimited access (visitors pay the same price for one round). Wasserman's St. Andrews Grand markets itself on the back of the Old Course's history, but its occupants, because they are not full-time residents, will not have discounted or privileged...
...Internet in search of blog tidbits or pornish delights. But if he did, we can only imagine him picking up a computer and hurling it to the floor when for some reason he had trouble paying bills online or balancing his checkbook. In other words, his short-tempered everyman has been dragged snarling and fretful into the computer age, and there's some fun to be had from...
...evident everywhere as members of the public, young and old, lean into the double-handed shake of the man they all call Bertie. Some pols "use security as an umbrella" to avoid contact with their electorates, says Ahern. "I'd go bonkers if I was stuck inside." Burnishing his everyman appeal is a gift for mangling sentences as thoroughly as President Bush: he famously warned against "throwing white elephants and red herrings" and "upsetting the apple tart." Ahern dresses like a man of the people, too. U2 frontman Bono has lobbied him on Africa and professes "enormous respect...