Word: evangelists
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Dates: during 1950-1959
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...pitched his sermon just as he had for 24 consecutive nights to huge Garden crowds. He also added to his TV experience this week with Sunday appearances on Meet the Press and Steve Allen's Sunday night vaudeville hour. Explained Billy: "There is no difficulty being an evangelist and using TV at the same time...
Midway in his soul-saving New York crusade, Evangelist Billy Graham will go on TV. This Saturday (8-9 p.m., E.D.T.) on the ABC network, straight from Madison Square Garden, a Graham meeting will be telecast for the first time in the U.S. Cost of the program: $300,000, underwritten by Billy's current campaign backers. After that, muses Graham hopefully, he would like to launch a 26-week religious TV extravaganza. Its sponsors would have to be content with institutional plugs, no hard sell. Though one of the hottest salesmen ever to push intangibles, Billy admits: "It would...
...over the 18 loudspeakers in Manhattan's Madison Square Garden. The voice beat upon more than 18,000 people -seekers and servers of the Lord as well as the merely curious-and it etched itself upon the sliding ribbons of the tape recorders set up by radiomen. The evangelist of the mid-century set out last week on his toughest "crusade"-to bring salvation to New York's 8,000,000 sinners...
...problems. (Among the carefully drawn-up list of traits that disqualify applicants for counseling posts: "inability to communicate," argumentative or surly attitude, unkempt appearance, halitosis.) Of the applicants, 3,800 stuck the course to the end. 2,143 qualified as counselors, 350 were held in reserve. The counselors are Evangelist Graham's shock troops...
That is how the show biz weekly Variety good-humoredly told its readers about an extraordinary show that opens in Manhattan's Madison Square Garden this week: Evangelist Billy Graham's crusade for New York, a city he has sometimes regarded as a kind of Gomorrah-on-Hudson. Variety noted admiringly that "for sheer activity, traffic and buzz," his advance office in Manhattan "compares with the William Morris Agency," predicted that the crusade would be the biggest "full-chorus, hallelujah, oldtime religion, monster revival" since Billy Sunday's invasion of New York in 1917. Figures supplied...