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...Games, a collection of extreme sports competitions whose winter event takes place January 22-25, did not exist until ESPN (and its hipper offshoot, ESPN2) realized in the early 1990s that there was a huge, demographically desirable slice of America that wasn't watching SportsCenter. ESPN executives, aware they were missing out on ad dollars that could be coaxed from finicky flannel-wearing Gen Xers, launched the X Games in 1995. (See TIME's Top 10 Fringe World Titles...

Author: /time Magazine | Title: The X Games | 1/22/2009 | See Source »

...double under frog" and "triple under," in which she performs handstands and jumps while twirling the rope around her body up to three times before her feet finally hit the ground. In addition to the Disney movie, which will air six times over the next five weeks, ESPN2 will broadcast the national championships on January 14 and February 13th, and the Discovery Channel is planning to air a documentary called Double Time, which focuses on two top double dutch teams, later this year...

Author: /time Magazine | Title: Jump Rope's Big Leap | 1/10/2007 | See Source »

...dream is for juggling to become a big-time professional sport, like ice skating--or at least a lucrative fad, like poker. And he has made a start: ESPN and ESPN2 broadcast the first two WJF championships in 2004 and '05, a first for competitive juggling. The next event is in August. The IJA holds its own festival--the '06 festival is this week in Portland, Ore.--but so far it remains a relatively low-profile affair...

Author: /time Magazine | Title: Up In the Air | 7/16/2006 | See Source »

Announced yesterday morning on ESPN2, the 16-team bracket features four sites: Grand Forks, N.D., Green Bay, Wisc., Worcester, Mass., and Albany...

Author: By Rebecca A. Seesel, CRIMSON STAFF WRITER | Title: What’s next: No. 2-seeded Crimson to return to Albany, N.Y., face No. 3 seed Maine in Round One of the NCAA Tournament | 3/19/2006 | See Source »

...three separate airings on ESPN and ESPN2, the members of the Harvard football team were featured in an NFL Films-produced segment on the history of The Game. The piece ran as part of a 30-minute package entitled “Ivy Leaguers” (the second half was a profile of former Crimson linebacker Isaiah Kacyvenski ’00). It used footage from Harvard practices as well as from this year’s Game, a 30-24 triple-overtime Crimson victory. Though the players were aware of the NFL Films camera crew at the time...

Author: By Lisa Kennelly, CRIMSON STAFF WRITER | Title: 'The Game' Gets Airtime on ESPN | 1/17/2006 | See Source »

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