Word: epoca
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...house; of kidney disease; in Milan. The son of an illiterate shopkeeper, Mondadori went to work as a printer's apprentice at 17 and ultimately bought out his employer. He then published cowboy stories, whodunits, comic books and greeting cards. One of Italy's leading picture magazines, Epoca, and Panorama, a newsmagazine, were also Mondadori products. His books include the first Italian translations of such writers as John Steinbeck and Ernest Hemingway...
...turn out to be articles if anyone bothered to read them. Despite-or because of-a running battle with police, the magazine has reached a circulation of 450,000 in less than four years. That is phenomenal, especially since Playmen costs just over a dollar a copy. LIFE-like Epoca (circ. 350,000) and Oggi (950,000) cost 29? and 24? respectively...
...notify Look and Harper-which had never expected her to go to such lengths-that she intended to take court action to stop publication. That threw both companies into turmoil-not to mention the London Sunday Times, Paris Match, West Germany's Der Stern and Italy's Epoca, which had paid Look nearly $300,000 for European rights and had launched promotion campaigns. Look similarly was flooding the mail with warnings that "the only way you can be certain of reading every installment is to mail your introductory Look subscription now." Moreover, eight pages of the first installment...
Smeared all over the Italian press was a series of "re-examinations," to which readers responded with enthusiastic letters. "He was shy, notwithstanding all his arrogance," wrote ex-Editor Mario Missiroli, of the weekly Epoca. Concluded Domenico Bartoli, of Milan's Corriere della Sera: "His intuition in evaluating the weakness of his adversaries was penetrating and exact." Paolo Rossi, vice president of the Chamber of Deputies, went further. "One must admit," said he, "that Mussolini's conqueror's march [on Rome, when he took power from Victor Emmanuel III in 1922], considered as an art work...
Tourism scarcely expanded at all in Italy, which had predicted an 8% increase. "We have given up a colossal gold mine," wrote the weekly Epoca, as many publications complained that tourists were tired of being seduced by promoters and abandoned to price gougers...