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Word: effort (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Crimson upset the Knights last year at home, 78-65, in a game that Harrison called "the biggest win of my two years at Harvard." An even match for Rutgers this year, the Crimson. with a determined team effort, could start its holiday season with a victory...

Author: By Jonathan P. Carlson, | Title: Hoopsters Travel South To Face Rutgers Tonight | 12/19/1969 | See Source »

...QUESTS for mental and moral seed that follow the most conscious attempt to explore the esthetics of war in Chicago and Asia is Richard Rosen's The Metaphors of a Cultural Radical. Unfortunately, this effort is also the least successful. Rosen's "metaphors" are confused and hackneyed: the revolution is a festival in which we are going to learn how to live a little better and make love to everyone and everything. Rosen is too self-conscious and experiential to be analytic and he doesn't seem to sense the depth of the things he writes about...

Author: By James P. Frosch, | Title: From the Shelf The Advocate | 12/19/1969 | See Source »

Much more is involved than putting filters on chimneys and car exhausts and building new sewage plants. As the decade advances, it will become clear that if the ecological effort is to succeed, much of today's existing technology will have to be scrapped and something new developed in its place. The gasoline-powered automobile, at present the chief polluter of the air, will be made clean or it will be banned from many urban areas-a threat that some carmakers already recognize (see ENVIRONMENT). Alternatives are electric or gas-turbine-powered autos. Increasingly, it will be seen that...

Author: /time Magazine | Title: From The '60s to The 70s: Dissent and Discovery | 12/19/1969 | See Source »

...adventurous, Stalin-like dictator. Total disarmament is and will remain an illusion, but some kind of bilateral agreement to limit arms expenditures is highly probable. Though many nations even now have the capacity to produce atomic weapons, it is probable that few, if any, will find the effort worthwhile. As the French and the British have discovered, possession of the bomb does not automatically bring power...

Author: /time Magazine | Title: From The '60s to The 70s: Dissent and Discovery | 12/19/1969 | See Source »

...food additives, of course, is sodium chloride (NaCl), or "common salt," which is essential to animal life. Grazing animals and fish extract it from the plants they eat. So peoples who live largely by hunting and fishing get all their bodies' salt requirements with no special effort...

Author: /time Magazine | Title: Medicine: Food Additives: Blessing or Bane? | 12/19/1969 | See Source »

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