Word: discounting
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Dates: during 1980-1989
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...centerfolds. They included vintage rushes of Sondra Theodore, Miss July 1977 and a former Hefner girlfriend, interviews with Jessica Hahn, and the 1989 Playboy Video Calendar. Playboy officials fear that the culprits will edit the stolen material in video chop shops and resell it in overseas markets at a discount, forcing the company to compete against its own pirated products...
...most enormously successful magazines in the history of publishing. What we're doing is looking to take it to a new level." The goal is to boost circulation to 18 million, he says, mostly by increasing newsstand sales. The next gimmick: a 16-page insert of discount coupons, to run at least once a month beginning in June...
...competitive weapons in the major airlines' arsenals, perhaps the most powerful is one that never leaves the ground: the computerized reservation system. More potent than frequent-flyer programs or discount fares, these systems have become vital to an airline's ability to compete and survive. Says Julius Maldutis, who follows the industry for the Salomon Brothers investment firm: "Automated reservation systems are dividing the industry into the haves and have-nots. Those with them are becoming the big eagles. Those without, sitting ducks...
...angry Prime Minister Margaret Thatcher declared that "anything to undermine NATO will be damaging to the defense of liberty." The West Germans, though, have support from other NATO members, and diplomats suggested the likelihood of a compromise before the alliance's summit meeting in May. But NATO cannot discount the dominating figure of Mikhail Gorbachev. In the minds of many Europeans -- if not in fact -- Gorbachev has removed the Soviet threat with seductive arms initiatives, particularly his promise to make major unilateral cuts in Soviet army forces in Eastern Europe...
After we saw that The Crimson had published a full-page advertisement by Eastern Airlines asking readers to fly "the fairest fare in the air" for only $29--a substantial discount from the pre-strike cost--we, the undersigned, decided this was one of those times...