Word: detroiters
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...politicians took charge. In Washington, Toyota executives are poised to replace bankers as populist targets before a congressional hearing. "Toyota drivers have gone from being customers of the company to being wards of the government," says Jim Cain, senior vice president of Quell Group, a marketing-communications firm in Detroit, and a former Ford media-relations executive. "It's absolutely the worst possible position to be in." Tort lawyers around the U.S. have filed class actions. SRS says it has identified 2,262 instances of unintended acceleration in Toyotas leading to at least 819 crashes and 26 deaths since...
...pictures of Detroit's decline...
...probes with little or no further action. That changed as the tragic evidence mounted. And when Transportation Secretary Ray LaHood blurted out advice to Toyota owners to avoid driving their cars - advice he hastily withdrew - he more or less forced the issue. (See the best cars from the 2009 Detroit Auto Show...
...Detroit, which has had its own problems with quality, there is no outright rejoicing over Toyota's troubles. But there is a sense of an opening to win some business, and a certain pleasure in seeing the spotlight of criticism focus on a foreign carmaker. "There was always this assumption in the mainstream media that Toyota was better," says a senior GM executive. "Hopefully this will help even things out a little bit. Maybe from now on, Toyota will be treated as just another car company...
...Lentz, who defended Toyota recently at the Detroit Auto Show, said that while the recall is embarrassing, "it doesn't necessarily mean we've lost our edge on quality." It's way too early, he insists, to tell what kind of impact the multiple recalls will have on Toyota's sales...