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DESALINATION. Though Israel-which gets little or no rain for up to eight months of the year-draws much of its water from the Jordan River, it also gets part of its supply from the sea. Israeli desalination plants now desalt 3 million cubic meters (7.8 billion gal.) of sea water every year. The cost is high ($1 per cubic meter), but the Israelis have little choice. In Saudi Arabia, where cost is no object, the government has embarked on a $12 billion program that will enable it to desalt 2.3 billion liters (600 million...

Author: /time Magazine | Title: Environment: Warning: Water Shortages Ahead | 4/4/1977 | See Source »

...most promising prospects for creating a major new industry lies in the sea. If U.S. scientists can develop a practical, economic way to desalt sea water, they will not only ease such regional problems as drought, but will generate demand for many kinds of machines and human skills. While more than 200 desalting plants are already operating around the world, including nine in the U.S., they have yet to surmount one vexing problem: cost. The desalting plants have been unable to produce fresh water for much less than $1 per 1,000 gal., which may be economical in a parched...

Author: /time Magazine | Title: Industry: Atoms for Thirst | 7/30/1965 | See Source »

...seem to realize that people need space for trees and shrubs. They need flowers in the spring and berries in the fall it reassures and comforts them. Central Park should have thousands of cherry trees, and there aren't enough fountains We need an atomic reactor to desalt our sea water so that we can use more water for civic projects. And to get the kind of landscaping we need across the land, vast new nurseries will have to be established for mass plantings. There is so much to be done...

Author: /time Magazine | Title: Women: The Beautifier | 6/4/1965 | See Source »

...good will among men." In Los Angeles, where tinsel dreams are mass-produced, Lyndon sounded every bit as Utopian. "We are going to have to rebuild our cities," he said. "We are going to have to reshape our mass transit facilities. We have to purify our air and to desalt our oceans. We are going to make all the deserts bloom." Think Positively. Just how would all this be done? Never mind the details, said Lyndon in effect. Just think positively. "All we need to do now," he cried, "is to go around and talk about positive things. About...

Author: /time Magazine | Title: The Campaign: The Wonderfulness of It All | 11/6/1964 | See Source »

...extra ingredient of glamour: a unique or fascinating product, or even the possibility of developing one. Born of an age of rockets and missiles, their companies bear such intriguing names as Itek (information classification), Haloid Xerox (office copying), Transitron (transistors), Ampex (tape recorders). Ionics (electrically charged filters that desalt water), and High Voltage Engineering (electronu-clear machines...

Author: /time Magazine | Title: WALL STREET: The Yankee Tinkerers | 7/25/1960 | See Source »

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