Word: deejays
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...Thanks to a ferocious Facebook campaign launched by Jon Morter, a 35-year-old part-time deejay and logistics expert from Essex, and his wife Tracy, the Californian punk group Rage Against the Machine's 1992 hit "Killing In The Name" was propelled to the top spot on download sales of roughly 500,000, beating out X Factor winner Joe McElderry's cover of Miley Cyrus's "The Climb" by 50,000 copies. It was the first time a group has topped the British charts based on download sales alone. (See the top 10 songs...
...wedding. One lesson from Rankin's classes - if you're going to announce a cake cutting, make sure the photographer is in the room. "You'll be surprised how many beginners forget little things like that, and these little things make a big difference," says Rankin. Smith actually compares deejay school to medical school. "Just because you have all the surgical equipment doesn't mean you're ready to do surgery," Smith says. Er, playing music isn't quite like a brain operation, correct? "If you have ruined the biggest day in the bride's life...
What's the appeal of being a deejay? For one, the occupation can stroke your ego. "To see everyone having a good time, to get a reaction from them, that's the thing I like," says Sean Williams, 29, who lost his postal service job in July and now deejays in the Bay Area (stage name: DJ Padd). "You can control everyone.' You can also pick up the basics in a month or two, and schools aren't ridiculously expensive: Rankin, for example, charges $600 for a month-long class in Chicago. A five-month intensive course at New York...
...have someplace to go to forget about all that other stuff," says Gandy, referring to her layoff and search for another full-time job. Others play tunes for the extra income. Tony Colvin, who lives in Aurora, Colo., lost his job at a Dow Jones pressman last August. "Deejaying was a pipe dream," says Colvin, 44. "But once I got out of Dow Jones, I really wanted to give it a go." He bought $5,000 worth of equipment, and spent another $150 or so on a class. The problem: as more people look to deejaying for extra cash...
...though Gandy doesn't envision her career path veering from hedge fund worker to full-time club deejay, she's not writing anything off at this point. "Stranger things have happened," says Gandy, who has also launched a small business strategy firm since being laid off. "I never thought I'd lose my job, and I did. All these people out there are now reinventing themselves. Why not reinvent yourself as a deejay...