Word: deadspin
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...idle threat. Under the none-too-subtle banner headline "ESPN Horndog Dossier," Daulerio posted rumors about sexual relationships and crude behavior among employees at the network, even singling out a few by name. The sports blogosphere, which had revered Deadspin for helping build its clout, quickly turned against Daulerio. One called him an "embarrassment." Another accused him of "having a vendetta against ESPN because the New York Post did his job better than him." (See the five most overrated blogs...
...printing unconfirmed rumors about the private lives of relatively anonymous ESPN workers, who in this case appear to be collateral damage to a spiteful fit, the fairest way for Deadspin, which is part of the Gawker Media conglomerate, to make this point? "No," Daulerio admits. "I'm a human being at the end of the day with this stuff. But at the same time, did I want to cause panic around Bristol? Yes. Of course I did. And I think I succeeded. I also succeeded with the fact that it was compelling blog theater to watch the entire thing...
...surprisingly, ESPN is enraged. "Deadspin's self-admitted rumor-mongering is despicable behavior by any standard and shows callous disregard for its impact on people's lives," the network said in a statement. "It is not worthy of a response...
...Beyond their contribution to the ongoing ESPN-Deadspin battle - in many ways Deadspin, which attracts some 150,000 visitors a day, built its brand on its incessant, sometimes controversial and often entertaining nagging of the ESPN powerhouse - Daulerio's posts bring up more important issues about the rules of Internet play. "At major blogs, you have the ability to destroy people with the click of the mouse," says Clay Travis, a former practicing lawyer and senior writer at FanHouse, a sports website. Shortly after the incident, Travis, a former Deadspin editor, wrote a smart, detailed breakdown of the legal questions...
...ESPN won't comment on any potential legal action against Deadspin. Of course, if the claims that Deadspin published are true, there's no case. Daulerio says that although he has more sordid information on other ESPN employees, the "Horndog Dossier" is over. That's good news. But perhaps it's a little too late for those who were caught in the crossfire...