Word: daydream
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Dates: during 1970-1979
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Games are often a society's ritual fantasies. Parker Brothers' Monopoly, for example, was introduced in 1935 as a Depression daydream of striking it rich with hotels on Boardwalk and Park Place. The coming election year has prompted several pick-the-President exercises (TIME, Nov. 8). It is difficult to predict what sociologists, or the Italian-American Civil Rights League, may make of a game called The Godfather -"for All the Families...
Terrill found China in the grip of a "mental unity" created by "the myth of Mao thought." Yet in daily life he noted an "appealing imprecision. People wander around; daydream. They don't mince like Japanese, but amble as men in secure possession of the earth under their feet." He also was struck by the candor of those he interviewed. At Canton's Sun Yat-sen University, he talked with Professor Fu Chih-lung, a Minnesota Ph.D. in biology, who had given up theoretical research to develop a new breed of insects that would kill agricultural pests...
...sounds like an adman's daydream: instead of agonizing about picking a flashy name for a new product, choose the name first, design an ad campaign around it-and then create the product. Jack Cantwell thought it could be done, and when he formed an ad agency in March 1970, he set his staff to thinking up names for a men's cologne. Shortly after, Creative Director Jerry Weinman tossed at Cantwell a crumpled wad of paper that had "trouble" written all over it. To Cantwell, it sounded like a sexy name suggesting that the man who wore...
Many things in life are worth hating, Greenson notes, and hatred can be valuable in stimulating creative action. Simply experiencing hatred in a daydream may suffice to maintain mental health. Says Greenson: "A conscious death wish a day, without guilt, keeps the analyst away...
...great idea as a stunt in civil disobedience. But as a book, the balloon does not hold up quite so well, though it may fascinate people who daydream about becoming system saboteurs. Author Hatch has helped his story by including a fine short course on the myths and truths about jet planes, their noise and their impact on human beings. One old saw neatly skewered: the aviation industry's contention that man can adjust to any noise level. That is simply medically false. In response to such facts, sufferers of noise pollution can only sound a loud "Hear! Hear...