Word: cyrus
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Mendler is following a path to fame the channel has mapped over the past three years as it has launched serial stars into orbit: the supernova Miley Cyrus in 2006, Selena Gomez in 2007, the Jonas Brothers in 2008 and Demi Lovato this year. (See pictures of Disney stars throughout the years...
...Soapnet and Disney XD, brought in 26% of the company's $26.3 billion in revenue and 58% of its $4.8 billion in operating income during the nine months ending June 27. In the past three years, they have represented 80% of Disney's revenue growth. (See pictures of Miley Cyrus' budding career...
Watch TIME's video "Dressing Miley Cyrus...
...launchpads go, a half-hour comedy is pretty economical. By the end of the first season of Hannah Montana, Cyrus was a star. Assuming the company spent about $600,000 for each of the 26 episodes, it cost Disney about $15.6 million to set her up. Three seasons, more than 8 million CDs, $225 million worth of movie tickets, two concert tours, a best-selling memoir and 15 million Hannah Montana books later, says Disney, she's worth billions of dollars to the company. Of course, the channel reduced its risk considerably by casting the girl it wanted to develop...
...appreciated Principal Simms laying down the law, thereby letting us know that this Fame would be a direct descendant of the original, rather than something more in tune with what the pursuit of youthful fame actually looks like in 2009, i.e., aspiring to be the next Miley Cyrus, or playing the kind of miniature version of despicable grown-ups you see on Gossip Girl or, worst of all, starring in a reality show. The kids in this Fame are sexy, cool, smart and wholesome; they may mislead their parents into thinking they are dutifully honing their classical music skills rather...