Word: cushions
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Dates: during 1950-1959
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...advertising bumping the ceiling, many a publisher has looked for income from new sources. The Dallas Times-Herald receives one-third of its income from its profitable TV station, and the Washington Post and Times-Herald has found that earnings from its TV and radio stations provide a valuable cushion against the shocks of newspaper expenses. Publishers are also installing expensive color-printing equipment that enables them to earn more money from advertisers for the same amount of newsprint. But improvements run high. "I bought the Free Press [for $3,200,000]," says Publisher John Knight, who controls the Akron...
...Siege at Red River (Panoramic; 20th Century-Fox) is a solid wad of batting from Fox's production cushion. Last year, when the studio converted to CinemaScope, it shrewdly maintained a small-screen corporation to fall back on, just in case CinemaScope should prove to be a lumpy bed. It was headed by Leonard Goldstein (TIME. April 28. 1952), who made millions for Universal-International with low-budget pictures like Ma and Pa Kettle and Francis, the talking mule. Now that the wide-screen boom is, in fact, shaking down to competitive normalcy, Goldstein may be worth his weight...
...bill passed by the 80th Congress, support prices would slide down to 75% of parity when a crop is in surplus, rise to 90% when it is scarce. The theory: farmers, with an eye on the support price, would base their planting on the law of supply & demand. To cushion the effects of the change to flexible supports, the Federal Government would limit the rate at which support prices could drop to 5% a year. It would also "insulate" $2.5 billion worth of Government-held surpluses, taking them out of the normal channels and diverting them to special uses...
...Chemical Cushion. A new cushioning material made from a polyester resin (the basis of Dacron) was put on the market by Hudson Foam Plastics Co., Yonkers, N.Y. Mattresses of foam polyester will have to be only about 1½ in. thick, v. 4 in. for foam rubber...
There is also cause for optimism in the tax cuts that go into effect this week. The 10% cut in personal income taxes will release $1.9 billion for consumer spending; the death of the excess profits tax provides a well-padded corporate cushion against a sales drop. Sales of General Motors, for example, could drop as much as 37% in 1954, and the automaker would still end up with net profits as good as in 1953. General Electric, even with some drop in sales, could boost its earnings to $7.50 a share this year v. an estimated...