Word: current
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Dates: during 1930-1939
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...conditioning is a new industry. Yet War-Conditioning is newer still-and older. I wasn't exposed to the 1914-17 program, but I'm already plenty sick of current efforts to condition our minds to the idea that "our part is inevitable" etc. . . . Would Hi Johnson accept the honorary chairmanship of an Anti-War-Conditioning Club...
...CURRENT & CHOICE...
...immediate blackout of theatres in France and England when War was declared automatically eliminated 40% of Hollywood's box-office income. Though some English theatres in outlying areas were already being reopened under emergency regulations and more were expected to follow, still in doubt were: 1) how current Hollywood pictures must be affected by Allied censorship, and 2) how war would affect the transmission of box-office receipts, some of which had not come from England last week...
First effect of this uncertainty on Hollywood, which has already written off the German and Italian box offices, once 10% of its foreign gross, was a scaling down of costs on current productions. Director Wesley Ruggles, rather than shave his $2,000,000 budget for Arizona, shelved the picture. Other producers planned to whittle future budgets over $600,000 down to fit domestic box-office expectations. Since the greater part of production cost is in salaries and overhead, decreased budgets in the long run would inevitably mean tightening the belt in Hollywood's corporate scale of living...
...like Dorothy Thompson or violently non-partisan like Hugh Johnson and Boake Carter. In the New York World-Telegram Harry Elmer Barnes called down a plague on both Europe's houses: "The lip service paid to democracy is only a fake frosting to obscure the underlying imperialism. . . . The current conflict ... is in reality a clash of rival imperialisms...