Word: crested
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Proponents say CSR programs present opportunities to develop new markets. After Crest, a Procter & Gamble brand, started a national dental-health program for underserved kids in 2000, it gained 15% more of the Hispanic market it had targeted. Customers may pay extra for brands that speak to their conscience. Whole Foods' meteoric rise, despite the high cost of its specialty goods, is testament to that claim. "The relationship with the consumer has to be framed in an eloquent way," says Timberland CEO Jeffrey Swartz. "Whole Foods is the best company in the world at framing that conversation...
...touches to almost every regular breakfast item. The bagel and lox had flavored cream cheese; the omelets were made at a very prominent omelet bar where we could pick and choose our own ingredients; the waffles, now decorated with the ornate “Ve-ri-tas” crest, had special toppings; and the French toast had a special Bananas Foster sauce. To top it off, HUDS offered virgin mimosas and Bloody Marys—a staple for any successful pajama party. Yet, though this themed brunch was such a resounding success, it is difficult to forget the sometimes...
Third-generation corn farmer Paul Siegel says working the land will always be his true love. "There's nothing like planting a seed, nurturing it and harvesting it," says the owner of Siegel's Cottonwood Farms in Crest Hill, Ill., near Chicago. But Siegel admits that it is his annual Pumpkin Fest that keeps his farm afloat. Started in 1990, with a pumpkin patch and hayrides, Siegel's fall festival has mushroomed into a full-fledged theme park complete with haunted barns, a petting zoo, a 10-acre corn maze and snacks such as smoked turkey legs, kettle corn...
...without a hitch. In just 10 short summer weeks, Mather and Dunster received their facelifts, and almost nobody besides a few tutors and masters seemed to notice—at least until their waffles emerged emblazoned with the Harvard’s “VERITAS” crest...
...luxury, each dining hall received custom-made waffle irons that imprint Harvard’s Veritas crest on waffles...