Word: countering
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Dates: during 1990-1999
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...From lecture hall to checkout counter, Schor puts these theories to the test in some of Harvard Square's most conspicuous establishments. Dishing the dirt on Abercrombie & Fitch, Pacific Sunwear, and the newly renovated Harvard Coop, Schor deconstructs hidden advertising tricks, rants about the shrinking fashion cycle and issues advice on how to avoid impulse buying...
...Number two is what's around the counter." Rushing around the corner to the checkout, she motions at the barrage of colognes, lotions and beauty products. "You come in for a sweater, but they assault you with all these other things. It's all about creating impulse purchasing...
...seems counter-intuitive that to open ourselves up we have to get smaller, but practically, when you have so much responsibility concentrated in the higher ranks, it turns people away," Mahoney said...
...powerless in the face of addiction; witness the many old people you see in the street nowadays, who despite ill health and even lack of money, will simply carry on buying cigarettes. We've all seen old men rummaging around in their pocket for coins at a Walgreen's counter to buy their third packet of cigarettes that day--packs they probably can't really afford. Ask them why they still smoke, and they'll answer with a raspy voice, "I'm too old to quit." The opposite story, that of young people who thoughtlessly take up smoking, is just...
...steps (only 1:10) to the 7-11. Ask the friendly employee behind the counter for a pack of Trojans...