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...savvy White House media teams now seize on tactics to reach voters directly. George W. Bush spoke before backdrops bearing the day's message (like STRENGTHENING OUR SCHOOLS or the notorious MISSION ACCOMPLISHED). And on Sept. 21, Obama becomes the first sitting President to grace David Letterman's couch--a day after he hits the Sunday-morning news shows. On five networks...

Author: /time Magazine | Title: Brief History: Presidents and the Press | 9/28/2009 | See Source »

...hour-long run on a treadmill. Exercisers can get a full-body workout with moves like HoopGirl's "pulse," which stimulates the entire core; the "limbo," which targets the back and thighs; and the "Wild West," which helps tone biceps and triceps. "Anything that gets people off the couch and burning calories is a good thing," says Pete McCall, an exercise physiologist for the American Council on Exercise. "Hooping can be a good way to mix up your routine and keep it from being boring." (Watch TIME's video "How to Lose Hundreds of Pounds...

Author: /time Magazine | Title: Hula Hoops: From Child's Play to Real Exercise | 9/25/2009 | See Source »

...seat behind the desk of a nightly newscast is the equivalent of a network throne, morning news is more like the couch. But there's money in that couch - more, in fact, than at 6:30 p.m. Despite being a perennial runner-up to NBC's Today show, GMA, under Sawyer, was a huge asset to ABC's bottom line. But the show has struggled recently, allowing CBS's The Early Show to approach it in the ratings. Without Sawyer that struggle gets even harder, and the show may have to reimagine itself as less anchor-driven. "I think what...

Author: /time Magazine | Title: Diane Sawyer's Exit Leaves a Hole on GMA's Couch | 9/4/2009 | See Source »

...early to know what Jim Murphy will do with the gaping hole on the GMA couch, but early signs suggest a conservative approach. "I don't think the wheel has to be reinvented," says Murphy, who promises no sudden moves. "We owe it to our audience to get this right," he says. Probably wouldn't be bad for the show either...

Author: /time Magazine | Title: Diane Sawyer's Exit Leaves a Hole on GMA's Couch | 9/4/2009 | See Source »

...cult appeal of Office Space, a movie told from the point of view of the office drone, has always puzzled me a bit, but the truth is, I watched it from my couch, on DVD, always a soporific setting. I'm happy to have seen Extract in a theater, where the largeness of the screen allows the smallness of the movie to grow on you, and where every subtle comic twitch on Bateman's face can be seen and appreciated. There's nothing vanilla about...

Author: /time Magazine | Title: Mike Judge's Extract: Full of Flavor | 9/3/2009 | See Source »

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