Word: coonskin
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Davy Crockett (Disney; Buena Vista) has already been seen twice on TV; its theme song brays steadily from the nation's jukeboxes; coonskin hats, flintlock muskets and some 100 other Crockett-inspired products flood U.S. stores (TIME, May 23). Now at last, the film has reached movie theaters, but its belated arrival is far from an anticlimax. Technicolor and the wide screen combine to make this classic tale of derring-do bigger and better than ever. The episodic story has been shortened by 40 minutes but not changed: Davy still fights the Creek War, gets elected to Congress, dies...
...Editor James C. Keogh in New York's Grand Central Terminal, humming: "Da-vy, Davy Crockett, King of the wild frontier!" In Beverly Hills, startled Furrier Al Teitelbaum told TIME Correspondent Ezra Goodman that a movie matron had handed him a mink stole and ordered it cut into "coonskin" caps for her two sons...
...youngsters have swooped down on U.S. stores like marauding Indians, snapping up everything in sight that faintly resembles what Davy Crockett wore. To U.S. retailers, there has been no kiddie craze to match it since Hopalong Cassidy clattered into the corral five years ago. Sales of Davy Crockett coonskin caps, blue jeans, cap pistols, lunch boxes and dozens of other items, have already reached an estimated $100 million. Last week the shooting was just starting for the Davy Crockett cash. Walt Disney, starting the fad with his TV series (TIME, Nov. 8), usually wrings every last penny from his enterprises...
Wolf Roundup. But for most retailers the legal problems were small compared to the pleasurable problem of keeping up with demand. Coonskin hats, the biggest seller next to anachronistic Davy Crockett T shirts, have touched off the biggest run on raccoons since the giddy '205; coon tails once selling for 25? a Ib. are now nearly $5 a Ib. Seattle's Arctic Fur Co., which has shrewdly been buying wolf pelts for years, is producing 5,000 ersatz coonskin hats daily. In some stores Davy Crockett accounts for 10% of all children's wear...
...Maryland farm, studied at the university founded by his great-great-uncle, Johns Hopkins. Sam Hopkins' cowlicked hair and easy personality seemed so appealing that Democratic District Boss Jack Pollack complained: "He wasn't born in a log cabin and he doesn't wear a coonskin cap, but somehow he manages to give the impression that he was and does." Some of Republican Hopkins' support ers enthusiastically rushed off in the wrong direction, however, creating a rus tic caricature of a campaign around his homespun look. Ten teams of G.O.P. cam paign workers lined up along...