Word: competitors
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Dates: during 1960-1969
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...lowers it into a beaker of boiling water. Several long moments later, out pops the chick, frisky and unfried. The initial plunge is not exactly Grand Guignol, but it does provide a bit of a shock. A recent spot for American Motors shows a gang of men demolishing a competitor's car with sledge hammers. Who would admit to hating autos? Still, there is a certain undeniable thrill in seeing all that shiny metal crumple...
Nathanson: You know, you can do a fantastic industrial campaign on the idea of a silent pen. Because just think of the noise level. I mean, nothing is noisier than these competitor's pens. Everybody quiet. Just listen. (He scratches first with the competitor's pen, then with a Flair...
...proportions. To the trade, it was known simply as "Fiber Y." Even at the press preview, Du Pont took no chances of leaking the process before it hits the market at year's end. Six models wearing Qiana garments were escorted by armed guards to prevent any overanxious competitor from the common practice of snipping a sample swatch...
...most such runs hardly made sense to them. So they drew up plans for the Islander, a plane that would cost about the same as the small executive jobs, yet be three times as economical to fly (50 per seat mile v. 160) as its nearest ten-seat competitor...
...smelting plant. In 1949, he was again offered the chance to invest in a movie house. Again he accepted. This time it looked even rougher. The theatre, which had to be refurbished and reopened, was located in Fitchburg, a factory town of 43,000. It had only one competitor, an already successful operation right next door. Within a year and three months, Sack's group bought out the neighboring opposition. It had been owned by Joseph P. Kennedy...