Word: compelling
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...does touching an item increase the likelihood of purchase? The motivation traces back to what behavioral economists have labeled the "endowment effect." This phenomenon posits that consumers value a product more once they own it. And simply touching that Charmin may increase a shopper's sense of ownership and compel the consumer to buy the product. (Read "How to Know When the Economy Is Turning...
...some stores already have the right touch. But can online merchants benefit from our haptical habits, given that you can't feel a product on the Web? The answer is yes, as long as the sites compel consumers to do the closest thing possible to touching something: imagine that they're touching something...
Those numbers shock the Catholic Church. But the Church's response to the Recife rape and abortion has shocked public opinion. Some Brazilians hope the controversy may compel the country to deal seriously with an issue that affects so many of its citizens. "Brazil wants to be a world leader, but the government can't guarantee equality for women," says Galli. "This is not a topic that anyone wants to debate...
...addition, Boston’s own bike-share would compel the city to be more supportive of two-wheelers. Currently, Boston may not have much of a cycling infrastructure, but this could and should change anyway. To encourage the good habit of biking, Boston should install more bike lanes and leave cyclists their own spaces. In turn, our streets would become safer for bikers, encouraging even more people to join their ranks...
...seem, it was actually inspired by a true story. In 2001, Helmer was flipping through his daily newspaper, “Der Tagesspiegel,” when he came across an article relating the story of a small village in Turkey, where women had begun a sex strike to compel their husbands to repair their local water pipeline. In response to this, Helmer decided to make a movie—one that would use this premise to raise questions of absolute love, power, need, and want. “Absurdistan”—filmed in the desert villages...