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...magazine, which back in the '70s sold up to 7 million copies a month but has been losing money for years. In the third quarter of 2008 alone, the publishing sector of Playboy Enterprises Inc. lost $1.3 million. While Playboy is still the best-selling men's magazine (circ. 2.6 million), its market share has been eaten away by lad mags like FHM and Maxim. The publication is kept alive because apart from its historical importance to the Playboy brand, it is said to be much beloved by Hefner, who is still its editor in chief. But longtime Playboy Enterprises...
...notion that such food represents going back will be news to Middle America, where it remains the standard fare. Says Jean Hewitt, food editor of Family Circle (circ. 7 million): "It takes quite a long time for a trend to filter into the heartland. The East and West coasts are one group. They have decided what American cooking means to them, but that's not necessarily what the heart of America thinks it is." Certainly down-home food is not new to regulars at such enduring American establishments as Mrs. Wilkes' Boarding House in Savannah, where guests sit at community...
Rosenthal guided the newspaper away from its stodgy image by emphasizing a broader range of lively feature reporting. Beginning in 1976, the Times introduced sections on entertainment, living, home and science. The changes attracted both advertisers and readers (current weekday circ. 1,035,426). Veteran Times Correspondent and Editor Harrison Salisbury insists that Rosenthal "did not like the four-section paper--he fought it tooth and nail. But when the die was cast, he threw himself into it with enthusiasm and inventiveness." Says Rosenthal: "We were on the way out of business. What I had to do was change...
...Register into an aggressive, smartly designed daily that boasts what may be the best full-color reproduction in the country. The Register has also beaten back a determined raid into its area by the wealthier Times, which has vied to boost the readership of its Orange County edition (weekday circ. 164,000) with little success. The Register, by contrast, has upped its circulation since 1979 by 36%, to 274,000. The competition grew keener last spring, when the Register won a Pulitzer for its photographic coverage of the Los Angeles Olympics. "We're certainly feeling their heat," admits Los Angeles...
...with the same logo and flashy graphics. Many of Family Weekly's longtime subscribers, however, have complained that the new look amounts to free promotion for USA Today. So far, about 130 of those clients have switched to Parade, boosting the nation's biggest Sunday supplement to 268 papers (circ. 30 million). Gannett officials claim that most of the defectors were small-town publications that will be replaced by fewer but larger city newspapers. "We will end up with pretty much the same circulation but with a better mix of markets," says Ray Gaulke, president of USA Weekend...