Word: channeled
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Dates: during 1990-1999
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...spots on ABC, pushing the going rate up to about $3 million for a precious 30 sec. This week the portal AltaVista, which until six months ago didn't even have a marketing department, will kick off a $120 million advertising blitz. You can't turn on business-news channel CNBC without seeing a barrage of online-broker ads, and broadcasts of the World Series and pro football are packed with obscure Web pitches, from VitaminShoppe.com to Youbet.com an online horse-racing site...
Even if the beast doesn't yield good science, it should yield good TV. The Discovery Channel partly bankrolled the project, and a documentary chronicling the work is scheduled to air March 12. Daily updates are available at the Discovery website discovery.com) Fifteen minutes of fame may take 20,000 years to come along, but come along it nonetheless does...
...highest dollars-per-screen figure in the Top 10. And the suits didn't know the half of it. The movie, it turns out, was funded by what the Hollywood Reporter's David Finnigan describes (fondly--he moonlights as a religion journalist) as "a little Christian cable channel most noted for one of its co-hosts' having enormous hair...
...actually functioning gridiron gruelers, a sure bet is the Redskins over the Bears - even giving eight and a half points. The Bears have the misfortune of getting in the Skins' way when Washington feels they have something to prove. Brad Johnson has always been able to channel adversity into clutch performances, so look for punchless Chi-town to get mauled...
...that read "Issues taken will result in immediate discontinuation of ALL future issues." If ever such an irretrievable loss did occur, the donors would have to rely on the kinetic pornographic images of the small-screened television under which a box of Kleenex conveniently lay. I witnessed only one channel playing salacious material, a heartwarming Christmas movie that didn't star Jimmy Stewart and featured an exchange of corporeal gifts and bodily fluids. I realized the walls of the donor room are painfully thin (or maybe they only seem that way, because you know they know what...