Word: cedergren
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...taking design lessons from its glory days. The latest versions of Cadillac's Fleetwood and De Ville sedans mark the return of the fins that were the brand's trademark until 1965. "They are voluptuous and sexy," says Christopher Cedergren, an analyst for J.D. Power & Associates. Seductive too: in October GM sold to retail customers 11,443 of the 1989-model Fleetwoods (base price: $30,300) and De Villes ($25,435), 54% more than it sold in the same month in 1987. To lure younger buyers, GM has its Geo line of small cars. Priced from...
...other big change in demographics is the jump in women purchasers. According to estimates by Christopher Cedergren, a California auto analyst, five years ago the number of female buyers was negligible; now they are 24% of the market. Their attraction to the rugged vehicles ranges from the romantic to the practical. "It probably serves as a psychological boost for me to not feel as citified as I am," explains Nora Kelly, 29, an attorney in a conservative Albuquerque law firm and owner of a lipstick-red Wrangler. "Even $ if you're wearing a suit, the jeep is ready to take...
Automakers are confident they can keep on truckin' profitably. "Chris Cedergren, the automotive-industry analyst for J.D. Power & Associates, a West Coast marketing and consulting firm, expects truck sales in 1985 to increase 4.7% more. Buyers will have an even greater assortment of models to choose from in coming years. Both GM and Ford will introduce minivans next year, while AMC and Chrysler are preparing pickups for the 1986 and 1987 model years. -By Alexander L. Taylor III. Reported by Meg Grant/Los Angeles and Paul A. Witteman/ Detroit
...releasing a reservoir 40 miles long containing 736 billion gallons of water. The terrifying result: a 100 ft. high wall of water that would rupture other dams downstream and all but drown the Sacramento area. At last week's federal hearing on the project, Civil Engineer Harry Cedergren said that the collapse of the Auburn could "kill up to 1 million people, flood 1,000 square miles of developed land, inundate five military installations and cause $40 or $50 billion in property damage...
Rudenberg is the inventor of the electron microscope and has been awarded the Swedish gold Cedergren Medal and Scroll for "highly meritorious work in the field of electrical engineering...