Word: caterpillar
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Dates: during 1950-1959
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Even at the worst of the recession, there was no overall pattern of woe. New England, with its troubled textile industry and heavy manufacturing, was sorely tried. Many of the Midwest's one-industry towns had some rough months. In Peoria, Ill., where Caterpillar Tractor is not just a barometer of business but the whole weather bureau, 9,000 men were out of work until Cat worked off its big inventory of bulldozers and earth movers. But at the same time, South Dakota's farmers were so thick in clover that tax receipts ran 10% higher...
...Caterpillar Tractor...
...white caterpillar was 60 ft. long and it wriggled. Startled visitors to San Francisco's A.M.A. convention came face to face with the critter in the Civic Auditorium's new subterranean "Mole Hall." Every few seconds the caterpillar's double-hulled sides made of parachute silk heaved in simulation of caterpillar motion (achieved with the aid of a huge air-blowing system). The monster, which stole the show among 285 commercially sponsored exhibits, was Surrealist Salvador Dali's unrealistic idea of tranquillity executed for Wallace Laboratories to promote Miltown. Estimated total cost of the exhibit...
Untranquilizing as was the heaving exterior, the interior was still more disturbing. What most visitors saw first walking through the caterpillar's insides was the figure of a gaunt man with porthole-sized gaps in his anatomy, holding a staff topped with a mostly black butterfly. This, said Dali in an explanatory blurb, "portrays human anxiety." Next on the way "toward a harmonious tranquillity" came a diaphanous female figure with a winged-egg head, who carried a staff with a crepuscular moth. The third figure was what Dali called "the true butterfly of tranquillity"-a maiden in yellow, with...
Almost as arresting as the nirvana caterpillar was a weird, 12-ft. high representation of the cell, basic unit of life, presented by Kalamazoo's Upjohn Co. Its shell was a fantastic latticework of clear plastic tubes. Inside were equally ingenious, sausage-shaped plastic gadgets representing mitochondria and fat globules. There was also a gaudy red nucleus, like a gang of tortured octopuses outdoing Laocoön's serpents, with centrosomes that made it look as though it had just landed from outer space...